Stephanie Devli wasn’t trying to start a fashion label, she was trying to get through one of the hardest seasons of her life. After a series of mental health challenges in her twenties, she found herself searching for ways to feel safe, expressive, and comforted in her day-to-day.

When Clare and Christina Kimeze went shopping for sunglasses, they weren’t looking for a business idea. They were just trying to find frames that actually fit their faces. But as Black British women with distinct facial features that weren’t being considered in mainstream eyewear design, what they discovered instead was a massive gap in the luxury market, and no one was filling it.

Melissa Wood-Tepperberg didn’t exactly pop out of the womb with a wellness brand. In fact, long before Melissa Wood Health became the lifestyle movement it is today, she was quietly battling anxiety, an eating disorder, and a loop of self-doubt that no green juice could fix. But through the noise, she found something powerful: stillness. And in that stillness, she started building a brand that was anything but quiet.

This isn’t just a story about a celebrity. It’s about restraint, brand clarity, and understanding internet culture like it’s your second language. If you’re building a beauty brand, or any consumer brand in 2025, this breakdown of how Hailey Bieber scaled Rhode might be your new blueprint. Spoiler: It’s not about having the biggest line. It’s about having the right one.

See how Hannah Attalah built Oceanus into a global glam brand mixing retro fashion, star power, and smart growth.

Wendy Lin’s rise isn’t your average founder fairytale. She didn’t wait for fashion’s gatekeepers to give her a greenlight. She built her own runway—digitally. By cleverly pairing on-trend designs with high accessibility, Lioness became a social media staple, worn by influencers who moonlight as It-Girls and vice versa.

The Dreamy, Hand-Crocheted Bikini Brand Built by Three Besties—And How They Turned Their Ethos Into a Scalable Empire.

An inside look at the strategy, branding, and bold moves behind Candier’s rise.

A breakdown of how Sami Miro built and scaled Sami Miro Vintage—one upcycled piece at a time.

Nicole Baqai’s Clever Way to say goodbye to Screen Addiction and Hello to Quality Time with Look UP.

Learn how Abigail Price wove creativity, grit, and custom embroidery into a thriving business for clothing and home décor.

From Concept to Closet: How Emma Grede and Kristin Juszczyk Built Off Season and What It Takes to Launch a Winning Sportswear Brand

Discover how Danielle Guizio transformed her struggles into success in this inspiring story. Learn from her journey and gain actionable insights to help you thrive.

Discover how NYC Brunch Squad's founder turned weekend dining into a social movement in this insightful Q&A. Brunch, bond, and build!

Discover how Nia Thomas redefines sustainable fashion with her unique, handcrafted designs and unwavering passion for authenticity and creativity.

We had an exclusive interview with Alexus, where she tells us all about her journey starting her PR agency, and how to succeed in her industry.