How to Actually Wear a World Cup Jersey Without Looking Like You're Going to a Tailgate
Here are five outfits built around the teams still standing, for anyone who wants to look intentional and cheer loudly at the same time.
Why More Women Are Choosing Full Coverage Swimwear Now
When it comes to swimwear, there are more options than most consumers might imagine, particularly when it comes to products targeted at women and girls. While trends in the past tended towards sleek minimalism, we are now seeing a resurgence in the popularity of full coverage swimwear.
Why Carrie Bradshaw Style Is Back
The return of Carrie Bradshaw's style can be attributed to two main things: 1. the exhaustion from excessive microtrends over the past six years, and 2. the move away from the clean girl era of 2021–2024, when minimalist dressing was all the rage. We're moving away from hopping onto every single trend and finally entering an era of strong personal style. And who better to represent this than Carrie Bradshaw? The queen of personal style.
The Death of Personal Style Is Being Caused by TikTok
TikTok accelerates trend cycles at a pace that personal style simply cannot keep up with.
Fast Fashion Is Dying, But Are We Actually Shopping Better?
While fast fashion may be losing cultural approval, it hasn’t lost relevance. And the gap between what we say and what we actually do is wider than we’d like to admit.
7 Black Tie Events That Anyone Can Attend in NYC
Think you need to be a socialite or fashion heiress to attend New York City’s most prestigious black-tie events? Think again.
The Secret Sauce Behind Boutiques That Break the Internet
These viral boutiques mastered the art of curation, storytelling, and community, then turned that magic into revenue. Whether you’re dreaming of launching your own shop or ready to take your boutique global, these five brands offer a blueprint worth bookmarking.
The Fashion Brands Defining 2026 Olympic Style and Merch
This year’s collabs aren’t just about team spirit, they’re about showing up in style. Whether you’re watching from the bleachers, your couch, or the Italian Alps, these fashion drops make a strong case for collecting merch you’ll actually want to wear year-round. Here are the best collabs to shop now before they sell out.
The Rise of Everyday Accessories as Political Emblems in Fashion History
Fashion accessories have long functioned as quiet witnesses to social movements. Unlike grand speeches or historic legislation, accessories operate at the human scale. They sit on bodies, pass through crowds, and move through daily life. For women especially, everyday fashion items have often become unexpected emblems of political participation and resistance.
Fashion Tech: The Best Apps and Tools for Style Inspiration
The rise of technology in the fashion industry has allowed people all over the world to be in direct contact with their favorite designers. Fashion apps and digital tools have made fashion more accessible to everyone instead of just fashion fanatics.
The Sleepless Side of the Fashion World Nobody Talks About
Editors are also pulling all-nighters before big events like New York Fashion Week, and stylists are trying to keep up backstage at events. Somewhere along the way, it became normalized to reduce sleep to maintain a fast pace, relying on caffeine and adrenaline. But that’s not healthy, and it needs to change.
Fall Jewelry Trends Well Worth Fitting Into Your Autumn Wardrobe
Fall is fast upon us, and while we’ve enjoyed a summer of colorful gemstones and stacked bangles, you may be wondering what’s next for the top accessories of the moment. Luckily, our favorite designers haven’t disappointed. Their fantastic fall jewelry collections feel like a step back to what you might expect to find in your grandmother’s trinket box, but in a good way!
Non-Basic Soho Shopping Itinerary For Girls Who Like Affordable, But Exclusive Fashion
We’re talking hidden gem boutiques, indie labels, vintage finds, and sample sales so good they should be illegal.
The Balenciaga by Demna Exhibition Captures Attention
Balenciaga moves to the heart of the 7th arrondissement, within the walls of Kering's headquarters, for an exhibition celebrating ten years of fashion by Demna.
How to Dress Like the 2025 Met Gala—Without Needing a blue Carpet
We've dissected the standout ensembles and translated them into wearable, work-appropriate (and wallet-friendly) outfits. Whether you're heading to the office or brunching with friends, here's how to bring the Met Gala magic into your daily style.
Founders Who Are Soft-Launching Their Empires (and Winning)
Meet the women quietly building cult brands. They're soft-launching—and you're about to be obsessed.
Timeless Denim Staples to Elevate Your Wardrobe
Elevate your wardrobe with timeless denim staples—because trends fade, but classic jeans and jackets are forever in vogue.
Hotels Are Quietly Dropping the Most Stylish Fashion Collabs of the Summer
Discover the best hotel fashion collaborations of summer 2025—luxury resortwear and designer merch you’ll actually want to wear.
Steal Their Airport Style: The Travel Totes Celebs Love
Steal their airport style with the chicest travel totes spotted on A-listers. Discover celebrity-approved bags that make jet-setting look effortless.