Non-Basic Soho Shopping Itinerary For Girls Who Like Affordable, But Exclusive Fashion
This Soho itinerary is for the girls who thrift, splurge smart, and hate looking like everyone else…
Soho is full of It Girls, but not all of them are spending It Girl money. If you want exclusive energy on an entry level budget, this itinerary is your new shopping bible. We’re talking hidden gem boutiques, indie labels, vintage finds, and sample sales so good they should be illegal. Think less Zara stampede, more curated cool. Whether you're after that French-girl-not-trying-too-hard look or a Y2K piece no one else on your feed owns, these spots deliver style without the credit card trauma.
Fun, Pretty, Nice
This downtown staple is like your coolest friend’s closet, if your friend ran a chaotic-chic vintage boutique with 300K followers. Expect racks of one-of-a-kind vintage, reworked denim, Y2K gems, and curated chaos in the best way. Funny Pretty Nice is part thrift shop, part personality test. No two visits are the same, and that’s exactly the point. You’ll leave with something no one else has (and probably a new crush on one of the employees).
Clever Alice
This showroom style boutique is your secret weapon for discovering emerging designers before they go full runway. Clever Alice stocks indie labels from New York, LA, and abroad, all at up to 70% off retail. It’s where fashion insiders score avant garde pieces for less, from vegan leather jackets to asymmetric blouses and architectural trousers. Bonus: everything feels intentional, not mass produced. If you’re trying to build a wardrobe that whispers “I work in the arts,” start here.
The Vintage Twin
This isn't your grandma’s vintage shop, unless your grandma had a thing for Levi’s, varsity jackets, and custom tailoring. The Vintage Twin offers upcycled and reworked vintage that’s cool without being costume-y. It’s perfect for building a capsule closet full of character and curveballs. Expect everything from old school tees and denim to one off leather coats. They’ll even tailor your finds on site so it fits like it was made for you. Because technically, it just was.
Pêche
Quiet luxury on a not so luxury budget? Enter Pêche. This Korean-inspired boutique is full of elevated basics, clean silhouettes, and subtle feminine touches. Everything looks like it belongs on a minimalist influencer’s Pinterest board, and the prices won’t give you hives. Think oversized poplin button-downs, slinky dresses, and chic knitwear that looks way more expensive than it is. It’s the fashion equivalent of a curated capsule wardrobe with a Seoul meets Soho twist.
Pinkyotto
Whimsical, femme, and just the right amount of flirty, Pinkyotto is like walking into your favorite rom-com wardrobe montage. You’ll find ruffle-trimmed mini dresses, bow-tied tops, and unique separates in colors you didn’t know you needed. The boutique’s layout is as curated as its racks, making browsing feel like a treasure hunt in a pastel fever dream. If you’re looking for pieces that scream main character (without screaming at your bank account), this is your move.
260 Sample Sale
You haven’t truly shopped Soho until you’ve waited in line for 260. This rotating sample sale hub is where designer stock and fashion week leftovers go to find new homes. Expect markdowns from brands like Ganni, Staud, Reformation, and even The Row, if you time it right. Yes, it’s chaotic. Yes, sizing is a gamble. But the serotonin hit of scoring a $500 dress for $79 is unmatched. Follow their IG or site religiously, because the lineup changes weekly.
What To Wear On Your Shopping Trip
