Think you need to be a socialite or fashion heiress to attend New York City’s most prestigious black-tie events? Think again.

Step into the world of windswept romance with our Wuthering Heights–inspired fashion edit. From lace blouses to moody accessories, this curated collection channels gothic elegance and stormy main character energy.

These viral boutiques mastered the art of curation, storytelling, and community, then turned that magic into revenue. Whether you’re dreaming of launching your own shop or ready to take your boutique global, these five brands offer a blueprint worth bookmarking.

TikTok’s latest wellness wave is all about slowing down, tuning in, and going back to ancient roots. Traditional Chinese medicine (TCM), once considered niche in the Western world, is now everywhere…from your algorithm to your group chat. But as gua sha, acupressure, and herbal teas go viral, it’s worth asking: what are we really embracing, and are we doing it with respect?

This year’s collabs aren’t just about team spirit, they’re about showing up in style. Whether you’re watching from the bleachers, your couch, or the Italian Alps, these fashion drops make a strong case for collecting merch you’ll actually want to wear year-round. Here are the best collabs to shop now before they sell out.

Here are five dream escapes that pair perfectly with the books that shaped them, and the kind of vacation that feels like stepping into a storybook.

It’s part mood booster, part design statement, and entirely the energy we’re bringing into the year. This trend isn’t just about smelling good, it’s about crafting a full-sensory experience that blends personal style with interior scentscaping.

Employees across industries are re-evaluating how much of their lives they are willing to trade for a paycheck. According to a Headway survey, 56 percent of people say working from home has improved their work-life balance, a concept that once felt aspirational but now feels essential.

From the novels that made us laugh out loud on public transit to the ones we finished at 3 a.m. with mascara-streaked cheeks, 2025 delivered stories that didn’t just entertain, they served.

Once upon a time (aka the early 2000s), two childhood best friends from Jackson, Wyoming, decided that lemonade stands were just the beginning of their entrepreneurial journey. Meet Laura Hall and Gillian Rose Kern, the dynamic duo behind For Love & Lemons, a brand that practically invented the term “boho-luxe.”

Escape to SoHo for a luxury weekend in NYC complete with five-star stays, curated coffee, gourmet dining, and late-night music lounges. This luxe city guide has everything you need to plan the perfect upscale escape.

From TikTok feeds to Etsy shops, rhinestone-studded reads are turning personal libraries into aesthetic statements. Think of it as the literary lovechild of your middle school sticker collection and your current interior design obsession.

Fashion accessories have long functioned as quiet witnesses to social movements. Unlike grand speeches or historic legislation, accessories operate at the human scale. They sit on bodies, pass through crowds, and move through daily life. For women especially, everyday fashion items have often become unexpected emblems of political participation and resistance.

If you’re only making room for a few books this year, let these be the ones. Because the best stories don’t just change your perspective, they change your life.

Whether you’re in it for the shake, the sweat, or the tremble, these seven NYC Pilates spots have built cult followings for a reason, and yes, your core will cry in the best way.

Discover the coziest wine bars in New York City, perfect for intimate girl’s nights, solo sips, and romantic evenings. These hidden gems pair candlelight with curated pours and serious ambiance.

Stephanie Devli wasn’t trying to start a fashion label, she was trying to get through one of the hardest seasons of her life. After a series of mental health challenges in her twenties, she found herself searching for ways to feel safe, expressive, and comforted in her day-to-day.