Hotels Are Quietly Dropping the Most Stylish Fashion Collabs of the Summer

From silk pajamas to embroidered sweatshirts, hotel merch is having a main character moment.

Forget snow globes and bathrobes — the newest must-have hotel souvenir is fashion you’ll actually want to wear post-checkout. From Parisian sweatshirts to beaded beach bags, luxury hotels are teaming up with cult-favorite fashion labels to drop merch that feels more “front row” than front desk. Whether or not you’re racking up Bonvoy points, these collabs let you dress like you’ve got a suite at The Carlyle and dinner at Jean-Georges—even if you’re just grabbing iced coffee in a Zara tank.

Here’s the roundup of the chicest fashion x hotel collaborations…

Staud x St. Regis

We’re calling it now: Staud’s latest collab with St. Regis Hotels is your official summer mood board. Think raffia totes, moon-shaped bags, and beaded clutches that whisper “I summer in Sardinia” (even if you’re on a staycation). This capsule is limited-edition, meaning you’ll need to check out faster than a 10 a.m. hotel checkout.

SHOP THE COLLAB

Staud St. Regis Tommy Beaded Bag, $295

Staud St. Regis Squillo Raffia Tote, $495

Staud St. Regis Moon Tote Bag, $395

Staud St. Regis Meyers Crochet Hat, $195

Frame x Ritz Paris

Frame partnered with the Ritz Paris to serve up sporty sophistication: striped tees, monogrammed sweatshirts, and pleated trousers that make you look like you inherited a pied-à-terre. It’s giving chic concierge. It’s giving model off duty. It’s giving… "I only drink espresso on terraces now."

SHOP THE COLLAB

FRAME x Ritz Paris Logo Sport Sweatshirt

FRAME x Ritz Paris Cable Cardigan

x Ritz Paris Men's Tonal Sweatshirt

FRAME x Ritz Paris Solid Baby Tee

Sporty & Rich x Le Bristol Paris

If you’ve ever wanted to wear your wellness era, here’s your moment. Sporty & Rich’s Le Bristol capsule includes zip-up sweatshirts, preppy knits, and pajama sets soft enough to convince you to book that $900 spa treatment. Even if you only wear them to scroll TikTok in bed.

SHOP THE COLLAB

Bristol Crest Cotton Knit Sweater, $180

Crest Seal Tote Bag, $95

Bristol Crest Hat, $70

Bristol Crest 100th Cropped Zip Hoodie, $215

Lingua Franca x The Bowery Hotel

Coming this fall: the collab your downtown dreams are made of. Lingua Franca is dropping ultra-soft, NYC-coded crewnecks and silk PJs in partnership with The Bowery Hotel. The vibe? “I ghosted my situationship and now I live in a rent-stabilized dream.”

SHOP THE COLLAB

Hotel Clock Sweater

Hotel Boy Jacquard Crewneck

Hotel Silk PJ

Hotel Silk PJ Pants

Olivia von Halle and The Carlyle Hotel

If your idea of peak indulgence is matching silk sets and embroidered eye masks, Olivia von Halle and The Carlyle Hotel have you covered—literally. The British sleepwear designer brings her opulent prints to the Upper East Side’s most iconic hotel, turning bedtime into a fashion statement.

SHOP THE COLLAB

Audrey Carlyle Ivory Eye Mask, $180

Lila Carlyle Ivory Pajamas, $810