The Fashion Brands Defining 2026 Olympic Style and Merch
From Ralph Lauren to Skims, these are the Olympic collections that deserve a medal…
When it comes to the Winter Olympics, the action doesn’t stop at the slopes. Fashion is having its own gold medal moment, with brands rolling out limited-edition collections that blend national pride with serious style. The 2026 Milano Cortina Games have become the fashion capital's runway, where iconic American brands and buzzy favorites are dressing athletes, and fans, with elevated gear that goes beyond the podium. Think luxury knits, retro-inspired puffer jackets, and cozy off-duty uniforms that feel more après-ski in Aspen than locker room in Lake Placid.
This year’s collabs aren’t just about team spirit, they’re about showing up in style. Whether you’re watching from the bleachers, your couch, or the Italian Alps, these fashion drops make a strong case for collecting merch you’ll actually want to wear year-round. Here are the best collabs to shop now before they sell out.
Ralph Lauren
The OG of Olympic outfitting, Ralph Lauren continues to set the bar. Their 2026 uniforms channel classic Americana with a tailored edge, think navy wool coats, color-blocked parkas, and sustainable fleece lined knits. The standout? A red, white, and blue anorak with nods to vintage ski culture. This collection doesn’t just dress athletes, it redefines heritage with a future-forward mindset.
Shop Our Picks
Skims
Kim Kardashian’s Skims has become an unexpected Olympic essential. Their 2026 Team USA capsule includes ultra-soft base layers, sporty bralettes, and loungewear in patriotic hues. Designed for performance and rest-day comfort, the line is cozy enough for winter but chic enough to style year-round. Plus, the sleek campaign proves Olympic gear can be sexy too.
Shop Our Picks
J.Crew
J.Crew brings prep to the powder with their U.S. Ski & Snowboard Collection. Featuring color-blocked puffers, graphic beanies, and vintage varsity-inspired sweaters, this collab leans into playful nostalgia. The capsule feels both sporty and fashion forward, exactly what you’d expect from J.Crew’s recent style renaissance.
Shop Our Picks
Abercrombie
Abercrombie’s Olympic-inspired collection feels like an ode to après-ski cool. Their puffers, snow bibs, and fleece pieces are equal parts function and fashion, made for winter layering without sacrificing trend factor. Designed for movement but styled for selfies, it’s the collection you’ll wear long after the flame goes out.
Shop Our Picks
New Era
No Olympic drop would be complete without headwear, and New Era delivers with retro-style snapbacks and beanies repping Team USA. The designs are clean and classic, perfect for topping off any look with sporty polish. Whether you’re trackside or street-side, it’s a quick way to wear your team pride.
Nike
Nike’s presence is as strong on the fashion front as it is in performance. The brand has released Olympic sneakers and sportswear that mix innovation with national pride. Expect bold red-white-and-blue colorways, lightweight insulation, and their signature tech for peak performance. Athletes train in it, but style lovers will line up for it.
Shop Our Picks
