How Abigail Price Turned Custom Embroidery into a Fashion Empire with ABBode
Move over, Cinderella. Your fairy godmother isn’t showing up with a glass slipper—but Abigail Price’s career blueprint, featuring her custom embroidery for clothing and home décor, might just be your golden ticket into the fashion world. If you’re a budding fashionista or an aspiring entrepreneur dreaming of your own label, grab your latte, and let’s break it down step by step. Spoiler alert: there’s no pumpkin carriage involved, but there is a lot of hustle.
The Runway of Abigail Price’s Career
Abby kicked things off by studying at Ohio State University before earning her master’s in Fashion Studies at Parsons, The New School. She immersed herself in the theory and practice of fashion—because guess what? Passion is great, but knowing your stuff is even better.
Your Move: Enroll in a fashion design program or even an online course to learn the ropes. It’s like turning your Pinterest boards into real-world knowledge.
2. Internships Are In
Abby’s first gig? Managing returns for big-name mags like Vogue and Vanity Fair at Conde Nast. Glamorous? Not quite. But invaluable? You bet. Handling luxury goods at this level gave her a peek behind the velvet curtain of high fashion.
Your Move: Take any internship you can get, even if it’s not front-row-at-NYFW material. The lessons you’ll learn (and the contacts you’ll make) are worth it.
3. PR: The Ultimate Side Hustle
After her stint at Conde Nast, Abby pivoted into PR, where she planned events and styled florals for beauty brands. Turns out, planning the perfect tablescape is just as crucial as designing a killer outfit.
Your Move: Diversify. The more you learn about adjacent industries—like PR, events, or branding—the more valuable you’ll be in fashion.
4. Entrepreneurial Chic
February 2020 marked the launch of Abbode, Abby’s curated home décor and embroidery shop in NYC. Her ability to merge her love of fashion with interiors created a unique niche.
Your Move: Find your unique spin. What’s that quirky idea you’ve been sitting on? Start small but make it yours.
What Makes Abby Stand Out
Creativity Is Your Best Accessory
Abby blended embroidery and décor to create something fresh and personalized. Translation: be original.
How-To: Explore ways to mix your passions—even if it feels unconventional. Fashion + tech? Fashion + sustainability? The world’s your runway.
Network Like a Pro
Abby mingled with influencers and hosted pop-ups to make her brand a household name.
How-To: Start attending industry events and connecting on platforms like LinkedIn. It’s not who you know, it’s who knows you.
Consistency Is Key
Abby’s community events and online presence kept her customers loyal.
How-To: Post regularly on social media and engage authentically with your followers. Think quality over quantity.
High Heels, High Stakes: Lessons From Abby’s Challenges
Tough Crowd, Tougher You
The fashion industry isn’t exactly rolling out a red carpet for newbies. Abby avoided this pitfall by creating her own space with Abbode.
Your Lesson: Don’t wait for permission. Build your own brand if opportunities aren’t knocking.
Balancing Tradition and Trends
Custom embroidery sounds old-school, right? But Abby made it modern—a killer blend of classic and contemporary.
Your Lesson: Marry timeless techniques with today’s trends to stay ahead.
Turning Abby’s Blueprint Into Your Masterpiece
Fashion Education: Start with courses or workshops. Think of it as the foundation for your empire.
Get Your Hands Dirty: Dive into internships or freelance gigs—the grunt work builds grit.
Define Your Niche: Whether it’s funky accessories or sustainable couture, make it something only you can offer.
Leverage Social Media: Your Instagram grid is your portfolio—curate it like your dream client is already watching.
Network and Hustle: Get to know the movers and shakers. They’re your golden tickets.
Keep Learning: Trends change faster than a TikTok challenge. Stay sharp by keeping up with industry news and skills.