How Krysten Kauder Built Candier into the Candle Brand Everyone Wants on Their Shelf

An inside look at the strategy, branding, and bold moves behind Candier’s rise.

In the bustling world of home fragrances, Candier by Ryan Porter stands out with its cheeky charm and sassy scents. At the helm of this aromatic adventure is Krysten Kauder, a visionary entrepreneur who transformed a flicker of inspiration into a blazing brand. With candles that don't just illuminate spaces but also spark conversations, Candier has become the go-to for those seeking a blend of humor, style, and delightful aromas. Let's unravel the waxy tale of how Krysten built and scaled this fragrant phenomenon.​

The Spark of an Idea

Krysten's journey into the entrepreneurial spotlight wasn't a straight path down a scented aisle. With a background in fashion merchandising from The Ohio State University, she dabbled in various roles within the fashion and media industries. However, it was her desire to add a playful twist to personal accessories that led her to create Ryan Porter, a brand specializing in personalized jewelry. The name "Ryan" being a family name and "Porter" meaning "to wear" in French, the brand was a nod to her roots and fashion sensibilities.