Meet Nicole Baqai, the Founder Helping You Break Up with Your Phone

Nicole Baqai’s Clever Way to say goodbye to Screen Addiction and Hello to Quality Time with Look UP.

Meet Nicole Baqai, Founder of Look Up

In a world where everyone's heads are buried in their screens, Nicole Baqai is on a mission to make us all Look UP—literally. Look UP, the brainchild of this forward-thinking founder, isn't just a brand; it's a movement designed to help us reclaim our time, our focus, and our sanity. Nicole's lightbulb moment struck while navigating the bustling streets of NYC, where she noticed a troubling trend: eyes glued to screens, whether on the subway, at cafes, or just walking down the street. The result? A sleek, home-décor-friendly solution that gently nudges us to put down our phones and engage with the world around us.

SHOP LOOK UP

But Look UP is more than just a pretty box to stash your devices; it's a call to action in a hyper-distracted world. Nicole, who traded the comfort of corporate life for the unpredictable world of entrepreneurship, wears many hats—from product designer to supply chain optimizer to door-to-door salesperson in LA's quirkiest neighborhoods (yes, that's how Look UP landed its first retail store!).

With mental health and quality time at the core of its mission, Look UP is here to remind us that life happens beyond the scroll. And with aspirations to collaborate with iconic brands like Cult Gaia and dreams of gracing Urban Outfitters' shelves, this brand is just getting started. So, are you ready to Look UP?

Q & A With Nicole Baqai

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