This isn’t just a story about a celebrity. It’s about restraint, brand clarity, and understanding internet culture like it’s your second language. If you’re building a beauty brand, or any consumer brand in 2025, this breakdown of how Hailey Bieber scaled Rhode might be your new blueprint. Spoiler: It’s not about having the biggest line. It’s about having the right one.

Here, we’re going to look at the boosts that your skin can really benefit from, and how they can work alongside a thorough skincare routine to improve the results of the care you put in every day.

In her book The Power Pause, and through her platform Mother Untitled, Ruch dismantles the tired narrative that taking a break, particularly to raise children, means stepping back. Instead, she positions it as a moment of alignment, strategy, and self-leadership. The pause isn’t a detour. It’s the point.

See how Hannah Attalah built Oceanus into a global glam brand mixing retro fashion, star power, and smart growth.

How BookTok Turned Bookworms Into Influencers—and Why Your Next Chapter Could Start on TikTok…

If you’re planning to start your own business you need to stop and think. You can’t just wing the start up process, hoping that you’re going to land on your feet. Instead, you have to do a variety of things to give your business the best chance of success going forward. Down below, you’re going to find some of the key things you need to know when you’re undertaking the task of launching your own company.

No-cook dinners, pretty packaging, and chaotic bites—this is your ultimate girl dinner grocery list.

Skip the quick fixes. Discover long-term chronic pain relief in Phoenix with whole-person care that actually works.

We've dissected the standout ensembles and translated them into wearable, work-appropriate (and wallet-friendly) outfits. Whether you're heading to the office or brunching with friends, here's how to bring the Met Gala magic into your daily style.

Meet the women quietly building cult brands. They're soft-launching—and you're about to be obsessed.

Elevate your wardrobe with timeless denim staples—because trends fade, but classic jeans and jackets are forever in vogue.

Wendy Lin’s rise isn’t your average founder fairytale. She didn’t wait for fashion’s gatekeepers to give her a greenlight. She built her own runway—digitally. By cleverly pairing on-trend designs with high accessibility, Lioness became a social media staple, worn by influencers who moonlight as It-Girls and vice versa.

Unlock a profitable vacation rental! Discover 5 must-have features to attract more guests, boost bookings, and create unforgettable stays.

Discover the most luxurious boutique hotels you can actually afford—because living your best life shouldn’t max out your credit card.

Beating competitors is one of the toughest challenges for modern-day business owners. In the age of digital marketing and selling online, it’s increasingly difficult to persuade customers to choose your brand, especially in saturated markets. If you’re set on making your brand stand out, here are some tips to outshine the competition and take your business to the top.

Discover the best hotel fashion collaborations of summer 2025—luxury resortwear and designer merch you’ll actually want to wear.

The Dreamy, Hand-Crocheted Bikini Brand Built by Three Besties—And How They Turned Their Ethos Into a Scalable Empire.

In this roundup, we’re reframing bookstores as the new social playgrounds—perfect for flirty page-flipping, annotated margin confessions, and a curated cocktail list to match. Whether you’re in NYC, LA, or Chicago, we’ve plotted your next very aesthetic girl’s night: think bookstore → wine bar → indie dinner spot. Cozy chaos meets chaotic good.

An inside look at the strategy, branding, and bold moves behind Candier’s rise.

Beach reads for the girls who love sun, sand, and a seriously good story in their tote bag.