Sofia Richie and Frankie's Bikinis is the Collab That Won Summer 2019
Unless you’ve been living under a rock, Sofia Richie collaborated earlier this summer with the high-fashion designer swimwear company, Frankie’s Bikinis. Sofia launched her very own collection with Frankie’s. The collection includes bikini sets, and track suits. The Frankie’s brand is fun, sexy, daring, bold, and stands apart from other swimwear because of its detail in quality.
Then you have Sofia Richie who is the Frankie’s vibe bottled up in human form. She’s shameless in a beautiful way, loves to be sexy, but also loves to be a tom boy at times. She’s that perfect balance of “glam edge”, that so many millennials want to mimic. Her slay game is always on point, even when she doesn’t even try. Her name really became viral once she started dating Kourtney Kardashian’s ex, Scott Disick.
With that said, you take one of the most popular millennial brands, and partner it with its vibe counterpart, Sofia, and folks, you have influencer marketing heaven.
As a result of this genius collaboration, Sofia’s collection has been selling out at every retailer that carries it. Let me put it this way, to say they are selling like hot cakes is an understatement. Some retailers have had to restock more than 5 times already, and this collection just launched this summer!
Ladies and gents, that is what happens when your branding/marketing is done right. And, we’ll just say it….when you have the right manager, Publicist, Stylist, and date within the Kardashian circle!
Because we want you to make jaws drop the rest of the summer, we’re letting you in on where you can still snag Sofia by Frankie’s collection! Shop below!
P.S. Use #LKbabe so we can feature you wearing Sofia by Frankie’s on Lindsey’s Kloset feed!
Shop for matching Bottoms here:
Cover via Fashion Gone Rouge