Not Just a Label Launches E-Commerce Platform For Budding Designers
In the past year, we’ve seen dozens of department stores shutter their front windows. Consumers are more interested in small brands and online shopping more than ever before. Gone are the days of waiting in lines to purchase the same pair of shoes that everyone and their mothers also bought at your local department store. You know what else is gone? International Fashion Weeks. The spread of COVID-19 has forced the industry to cancel in-person events, so new talents aren’t able to showcase their work to influential audiences around the globe. Fashion company NOT JUST A LABEL has been helping designers find their platform for over ten years and are launching the next revolution in the business of fashion to combat these setbacks.
via Not Just A Label
NOT JUST A LABEL was founded in 2008 by Stefan Siegel with a mission to amplify voices of emerging fashion designers. The platform serves as a business tool to those looking to network and market their collections to the NOT JUST A LABEL audience. But, the company is taking bigger steps with the launch of their e-commerce platform on July 22.
Over 35,000 designers are represented on the platform, so even small brands that plan to join the company will likely see an impact in their sales. NOT JUST A LABEL works to evolve the industry, and they do so by encouraging designers to implement sustainability into their collections. The next place that NOT JUST A LABEL sees the industry evolving is in commerce. Enter NOT JUST A LABEL Plus.
NJAL+ promises to all of its designers increased sales and discounts at companies that help facilitate the manufacturing and distribution processes—like up to 50% off shipping costs, package trade show deals and discounted courses at Open Campus. Memberships to this one-of-a-kind platform are $15 a month, so if you’re just starting to design your own label, consider investing in this. NJAL+ memberships put collections on the NOT JUST A LABEL The Shop and the company takes a 0% commission on website sales. It’s a platform hoping to hop onto the next business trends in the fashion industry before other places do.
More than 150 countries participate in NOT JUST A LABEL, so becoming a member is definitely worth it if you are a budding designer. Check out even more perks here that will help you grow your company into more than just a label sold in an online department store!
cover image via @notjustalabel