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How Kourtney Kardashian is Revamping the Future of the Beauty Industry

How Kourtney Kardashian is Revamping the Future of the Beauty Industry

Recently, Kourtney Kardashian unveiled her latest business venture, Poosh, focused on non-toxic living and home décor. But this isn’t the first time Kourtney has put her focus on a non-toxic lifestyle. As anyone who Keeps Up with the Kardashians knows, Kourt is adamant about the products she uses on her and her children, checking the ingredients list of nearly everything that enters her home. She even went to DC at one point to lobby for the Environmental Working Group in an effort to make childrens and personal care products safer.

Thanks to her enormous following, Kourtney has been able to make some real waves in raising awareness surrounding personal care products and the potentially harmful ingredients that go into them. According to the Environmental Working Group, the news of Kourtney’s attendance on Capitol Hill reached over 590 million people. Despite a recent bill to ban toxic ingredients being tabled, there is still a considerable amount of discussion being raised surrounding this issue and it’s hard not to link at least some of it to Kourtney’s influence.

Now, with Poosh, Kourtney can continue to talk to her followers about the importance of clean beauty and safe, non-toxic products on an even more personal level. She continues to push for more regulation and is really trying to use her platform to make a difference. It’s refreshing to see a Kardashian using her voice for something as important as this, while her sisters make bank on their beauty empires (I wonder if KKW and Kylie Cosmetics pass Kourtney’s standards??)

via  People

via People

Continuing at this rate, Kourtney has the potential to really make a difference. Working closely with the EWG, she’s helping to amplify the message of non-toxic products on a massive level and using her new company to Poosh the needle even further (are we super over the Poosh puns yet? Sorry, not sorry).  She’s truly figured out “what it takes to run a f****ing business” and I hope to see more bills put up to increase regulations surrounding toxic ingredients in the near future. 


Cover image via WWD

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