Tracee Ellis Ross launches New Hair Care Line, and It's a Natural Hair Dream
Curly girls , let’s get in formation! After a decade in the making, actress, our favorite auntie, and natural hair maven, Tracee Ellis Ross is launching PATTERN, a hair care line focused on textured hair.
On an Instagram post on Tuesday morning, the actress posted a picture, nude, yet the photo is representing the main idea- healthy and voluminous hair.
Ross has been manifesting a hair care brand whose purpose is to give solutions and help maintain coily, curly, and textured hair types, for twenty years. That includes “those of us who need more than a quarter -size of product,” she says. I felt this statement on so many levels.
“@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished) and 2 years of working with chemists. I’m so excited to share this with y’all,” Ross captioned the post.
“@patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know because my panel and I tried 74 different samples to get these 7 formulas for phase one...⠀
She even started the September 9th countdown on the brand’s Instagram account.
PATTERN is set to have one shampoo, three conditioners, two hair oils, microfiber towel, one leave-in conditioner and more. All the products will be available to purchase at Ulta Beauty and I cannot wait to get my hands on it!
Cover image via Elle