There's A New Razor Company On The Scene And They're Here To Empower Women To Rock Their Body Hair If They Want To
The topic of women’s body hair has been a hot one for years now in the United States... and for thousands of years. Shaving started as early as the Stone Age and became even more popular when it developed into a class issue during the Roman empire. In the Roman empire, shaving became associated with cleanliness and high class. Then, in the 1900s, shaving became a social pressure from the fashion industry when sleeveless dresses became widely popular.
In modern times, women are now having open discussions regarding their body hair decisions about whether to shave or not. Women are choosing to forego shaving because they simply have the right to choose. And honestly, shaving can be annoying and time consuming. Not only that, but body hair is normal and natural, so let’s stop stigmatizing it.
This is where the company, Billie enters the picture. This razor company is for championing women that are making the choice to keep (or forgo) their body hair. Billie states they are “female first.” They are aware that razor companies are created by men and there was a gap in the market because of this.
Women are subject to a “pink tax” price increase just because they are women’s products. Billie is strongly against the pink tax. If you haven’t heard of the “pink tax,” just look around the grocery store and compare men’s products to women’s products. Women’s shaving creams, shampoos and deodorants (for example) are usually more expensive. Billie wanted to create products that don’t impose the “pink tax” on women.
Billie recently launched a video and photo campaign that normalizes body hair by putting women’s body hair at the forefront of their ads. The campaign video states: “Hair - everyone has it; even women. The world pretends it doesn't exist, but it does. We checked. So, however, whenever, if ever you want to shave...we’ll be here.” These ads show when women make decisions for themselves against the male status quo - they empower themselves and others through their agency of choice.
via My Billie
We love Billie because they aren’t a company that solely exists for profit. They are there for you, your choices and your shaving needs when you’re ready to shave (or not).
If you are interested in trying Billie out, head to their website. Their razors come with 5 blades. “Your Starter Kit consists of a Billie handle, the mag(net)ic holder and two 5-blade razor cartridges for $9.” Have you tried Billie before? Tell us what you think!
Cover image via Glamour
