The Next Big Thing: Self Care Edition
By Claudia Langella
It’s that time of year when we’re all in need of some extra self care. Whether you’re starting a new semester or finally heading back into the office, you’re going to need some extra “me time.” Some people clean and others like to bake, but here at Exhibit A, we’re all about testing out a new beauty or wellness product.
The beauty industry is so oversaturated with brands. Sometimes it feels like there is a new launch every week! If you’re feeling overwhelmed in the beauty aisles––or just in general––we’ve rounded up eight brands that you need in your beauty and wellness toolkit.
What a crazy year 2020 has been, and boy are our emotions through the roof. Take some time to take care of yourself, both on the inside and outside. Light a candle, grab a book and kick back with a new product form one of these seriously cool brands…
Beauteani
Beauteani is a brand you need on your radar if you love to unwind. Their face masks and teas go hand-in-hand, targeting your glow from the inside. Made with high quality herbs, their products aim to preserve youthful looking skin. Beauteani tackles the aging process before it begins “to ignite an ageless spirit + look.” So brew yourself a cup of their tea and apply a Beauteani face mask for some serious rest and relaxation.
Top Picks:
MARA
Vitamin C does wonders for your complexion, so get on board with this trend! MARA is a skincare brand free of those pesky ingredients that irritate the skin. Their algae-infused products are guaranteed to help the skin glow no matter your age. If you’re looking to give your skin the bounce it needs as we head into these colder months, their Sea Vitamin C Serum will do just the trick.
Top Pick:
Topicals
Topicals hasn’t even launched yet, so you’ll be in the know before anyone else! Founded by two women of color, Topicals promises to combat dryness and flare ups caused by eczema and breakouts. Their vegan and cruelty-free gel and mask are the perfect duo; the LIKE BUTTER mask hydrates the skin and FADED will tackle uneven complexions. Get in on their first drop now and stick around to see what else the founders have in store.
Top Picks:
Cocokind
Cocokind has a cult following, so we were pretty stoked when they launched an eye cream. The brand prides itself on using natural ingredients to give the skin that glow you’ve been looking to achieve. The Revitalizing Eye Cream is formulated with oat extract, which locks in hydration, and Persian silk tree extract that fades puffiness and smooths out any wrinkles near the eyes. Add this product to your daily routine for a lifted look.
Top Pick:
Nécessaire
You have definitely scrolled past posts on Instagram raving about Nécessaire––and it’s pretty worth the hype. The brand just launched a fragrance free hand cream that won’t irritate your hands. With all the hand washing we’ve been doing this year, it’s worth the investment! And, if you’re in the market for a new clean deodorant, they’ve got you covered with their new launch. It’s a mineral-based cream that’ll neutralize odor all day long.
Top Picks:
Ojook
Ever think of brushing your teeth with salt? We didn’t either until the launch of Ojook. Baked bamboo salt is said to neutralize harsh acids that harm your enamel, and Ojook is on a mission to bring you the cleanest mouth of your life. Founded by a former Glossier and Apple employee, Ojook’s new toothpaste is formulated with nature and science in mind. The brand hopes to educate the West with traditional Eastern medicinal values: “long-term view on wellness...through ritualistic oral care habits.”
Top Pick:
Live Tinted
Putting on just a tiny amount of makeup can set you up for a great day. That’s what Live Tinted thinks, too! Their huesticks can be used a number of ways––as lipstick, eye color or under the eyes to correct color, just to name a few. Pat some shimmer on your cheeks for an all-day glow. This brand does a great job of serving all skin tones, so pick up the one that matches you best.
Top Picks:
Kitsch
It’s hard to find a product that works as well as a long night’s rest. Kitsch’s Cleanse Ritual Towel Pillow Cover is close to it. This luxurious pillow case works to keep your locks healthy––you don’t even have to lift a finger. Perfect for the people who love to shower before bed, this case is ideal for going to bed with wet hair. Kitsch’s microfiber material is super absorbent; it dries your hair without any damage.
Top Pick:
