Lou & Grey: The Underrated Store For Ultimate Cozy and Comfort Wear

Move over Lululemon, there’s a new athleisure brand in town: Lou & Grey. The underrated brand has been around for several years already, but often times they have been overlooked due to their lack of brick and mortar. With only 14 stores in the US, Lou & Grey gets most of their customers from marketing through their parent company Ann Taylor, who also owns Loft. If you want soft, comfort, and style, Lou & Grey is the new brand you need to shop. Forget the leggings from Lululemon, you’ll love the “Signaturesoft Upstate Sweatpants” from Lou & Grey. 

Shop these Lou & Grey looks here.

With the weather cooling down, you want your wardrobe to be cozy and warm. But we get it, you still want to be the most stylish person walking through those doors. Lou & Grey offers their Signaturesoft pieces that range from tees to sweats and joggers. Not only do they have amazing quality athleisure-wear, but they also feature high-quality denim in various styles. I would say the brand is targeting the “younger audience”; however, everyday on-the-go moms are coming in and out to buy their favorite colored sweaters and joggers. Lou & Grey also curates their jewelry and clothing from other companies, which is a significant way to reflect their brand style by incorporating other brands. You can truly feel the brand message when walking through a Lou & Grey store and seeing their visual merchandising techniques. Everything is simple, finger-spaced perfectly on the racks, with uniformed fixtures and tables. The clothing is simple but can still make a statement.

Editor’s Picks

Leopard Print Faux Fur Sweatshirt, $59

Brushed Crossover Jumpsuit, $54

Sprinkle Rollneck Tunic Sweater, $64

High Rise Wide Leg Pants, $54

Essential Leggings, $29.50

Fairisle Fuzzed Scarf, $29

They don’t want you to choose between style and comfort, they want to give you both. Easy, ageless and comfortable, Lou & Grey offers everything for everybody. Whether it’s a fuzzy sweater or a pair of Signaturesoft joggers, Lou & Grey has got you covered for the winter season. Also, they often times have their famous sale on sale, so invest in a buttery soft pair of sweats and a matching sweater to lounge in! 

cover image via Lou & Grey