Kourtney Kardashian Barker To Launch Vitamin Brand Called "Lemme"
By Isabella Capponi
There has been more talk of Kourtney Kardashian Barker in the media this year than any year before. She got married to drummer rockstar Travis Barker, her brand Poosh is thriving, but now she has added a new company onto her back. This isn't breaking news however, the public is used to her sisters starting brands left and right. With Kim’s Skims, Kendall’s 818, Khloe’s Good American, and Kylie’s Kylie Cosmetics + Skin. But unlike her sisters, Kourtney isn't going into the line of beauty, fashion, or alcohol. She has created Lemme, which is a new line of wellness products.
Kourtney isn't new to this wellness lifestyle, she has an online publication and store called Poosh. There you can read about anything from meditation for better sex to a recipe for grapefruit iced matcha.
In a statement, Kardashian Barker stated that “After years of struggling to find the right supplements, I embarked on a journey to create science-backed products that you would legitimately look forward to taking every day,”
Lemme will carry a line of all-natural gummies. This includes Lemme Chill (contains ashwagandha, lemon balm, passionflower, and goji berry), Lemme Focus (contains cognizin citicoline, organic lion’s mane mushroom, organic MCT oil, and vitamin B12) and Lemme Matcha (contains organic matcha, B12, and coenzyme Q10).
Kardashian knows how to target the right audience with her products. The Lemme instagram is currently filled with Gen Z esque images to bring a pleasing creative directional approach to vitamins. When a person walks down the vitamin aisle in the supermarket they are overwhelmed by green, white, and blue bottles with a million different confusing names. Lemme has the potential to eliminate that and bring a more aesthetically pleasing approach to vitamins + supplements. A potential competitor to this brand however could be Olly, a gummy vitamin + supplement brand also with aesthetically appealing packaging.
Lemme will have its official launch on September 27, 2022. It has been estimated that the price range of these products will start at $30. They will be available to purchase on the official Lemme website and you can sign up to receive more information here