Brands We Love: Joah Brown, And The Top Ten Ways to Style Its Crazy, Sexy, Cool Aesthetic
By Betti Halsell
Joah Brown is the best representation of L.A. luxury athleisure wear. Established in 2014, the casual clothing line is now the go-to brand for the best attire for your laziest days and messiest bun trips. Inspired by baggy silhouettes and the ‘on-call’ speed of L.A., Designer Joah Brown forged the best of two worlds, getting the work done and looking good while doing it.
This brand captured the crazy sexy cool vibes, with the simplicity of not trying to impress--they became something to look at. That’s the key to harvesting the look, you have to be cool about how you feel inside your clothing, be nonchalant and organic in your body, and let the coolness exuberate from your aura.
Tapping into more of a masculine aestethic Joah Brown, “is the gap between comfortable and cool,” the line is built with casual sex appeal in mind, but Brown knew, secretly all girls just want to be in sweats (she is doing the work of the angels). Originally from Pittsburg, PA Brown was inspired by her husband's closet. It was a treasure chest of flannels, oversized sweaters, classic cotton tees, Brown was in tomboy leisure wear heaven.
Intel coming from the the Simply workout blog, stated the Brown was not alone in building this empire. Before they became the essence of crazy, sexy, cool, Brown was making headbands and turbans. Joining cousin, Sydney Brown Wagner, they created a website and worked endlessly to build the Joah Brown name.
On the previously mentioned source, the “Joah girl” was described: she is put together but also comfortable, her clothing represents her versatility. This girl pays attention to quality and detail, while staying humble about her dopeness.
The Joah Brown collection has a crisp to it. Its color pallet used is natural skin tones of nudes, browns, different shades of white, gray, and black. This is a U.S. made clothing line and the collection is available at OnFemme by Lindsey’s Kloset.
Here are the Top ten items you will need to create Crazy, Sexy, Cool Vibes (and the rest is just attitude) :
Low Back Crop Cami
The cropped cami has skinny straps and a deep-scoop back. Joah Brown's Flex Rib fabric was designed with comfort in mind. It's soft, stretchy, and made to move with you. You'll want to wear it all day, everyday.
Invisible Zip Long Sleeve
Full length versatile crew neck long sleeve with an invisible zipper. Feel a subtle pop of texture in this tight knit ribbed fabric. It's stretchy, comfortable and forms perfectly to your body.
Square Neck Tank Bra
Fitted crop tank bra with a square neckline and thin straps. Feel a subtle pop of texture in this tight knit ribbed fabric. It's stretchy, comfortable and forms perfectly to your body.
The Biker Short
High-rise biker shorts with a wide waistband to slim and contour the mid-section. Hits at mid-thigh. The most comfortable shorts you'll put on that also hug you in all the right places. Perfect for lounging and for a casual day look!
Fitted Sweat Short
High-rise fit with a short inseam, the fitted French-terry sweat shorts provide soft comfort while being ultra-stylish. The pull-on shorts feature an elastic waistband that can be rolled down for a super casual look.
Oversized Jogger
Jogger in an oversized silhouette with an elastic waistband and gathered ankle cuffs. Features an adjustable hidden drawstring at the waist.
Second Skin Tank
Slimming crop tank with a high crew neckline, with body contouring fabric that feels like a second skin.
Strappy Crop Tank
Spaghetti strap cropped tank with a u-neckline. Joah Brown’s flex-rib fabric was designed with comfort in mind. It's soft, stretchy and made to move with you. You'll want to wear it all day, everyday.
Scoop Neck Tank
Mid-length, ultra-fitted tank with a sexy scoop neck, tuck into your favorite denim or sweats. Feel a subtle pop of texture in this tight knit ribbed fabric. It's stretchy, comfortable and forms perfectly to your body.
Empire Jogger
High-waist sweatpants with a relaxed fit and tapered silhouette. These comfy joggers feature side pockets, fitted ankle bands and an elastic waist with adjustable drawstring.
