All-Size Inclusive Lingerie Stores That Celebrate ALL Beautiful Shapes and Sizes

By Claudia Langella

For far too long, the lingerie industry has catered to one body type only . But if we all come in different shapes and sizes, why can’t the undergarments we see in stores and on the internet reflect that? Where do women who are blessed with curves get supportive bras? What about those chests that need less coverage than the average one? 

Not everyone looks like a Victoria Secret model––in fact, the majority of us don’t! Traditionally, Victoria Secret models are thin, cisgendered and white, and the company never breaks any barriers when it comes to casting or sizing. While there’s nothing wrong with being any of those three things, it is wrong to leave doors closed to others looking for representation in lingerie departments and stores. 

It is 2020. It’s time to say goodbye to centuries-old measurements and body standards. If you’re in the market for a new pair of comfortable but cute underwear, we’ve rounded up some places for you to shop! Or, if you want to invest in a sexy set of lingerie, there’s a place for you on this list, too. Shop our favorite size-inclusive brands below!

CUUP

Shop from 28AA to 42H

If you hate wearing a bra, then you have to check out CUUP’s offerings. CUUP’s unlined bras accentuate the curves you already have without altering your body into society’s standards. The brand spent “two years making foundational revisions to a woman’s intimate expectations,” according to their site. They threw conventional bra sizing out the window and created new measurements based off of real bodies.

ThirdLove

Shop from 28AA to 48I

ThirdLove offers customers a number of resources to make sure every purchase is worn and loved for a long time. From sizing charts to a breast shape directory, you’ll be confident in your selection. They have a great range of basic essentials and more lacy pieces. And if you aren’t satisfied with your fit, head to their website to troubleshoot common issues like falling straps, uncomfy underwires and cup gaping or overflow.

SAVAGE X FENTY

Shop from 32A to 46DDD

Rihanna makes adding to your lingerie collection easy with the SAVAGE X FENTY Xtra VIP Membership. Shop releases early and get up to 25% off your purchases. The SAVAGE X FENTY fashion show is the new Victoria Secret show. Just last month, the brand sent a star-studded cast––including Bella Hadid, Normani, Lizzo and Big Sean––down the runway, and it was fierce. From comfy loungewear to sexy lace corsets, there’s something for everyone.

Cosabella

Shop from 30A to 40H

Family-run since 1983, Cosabella offers a ton of beautiful bralettes, underwear and hosiery in a great range of sizes. Cosabella means “beautiful thing” in Italian, and we’re sure you’ll feel more than beautiful in their comfy and colorful pieces––there are over 100 shades to choose from! Their line of robes and pajamas are definitely on our wish lists this holiday season.

Parade

Shop from XS to 3XL

Parade launched in 2019 and has already made a splash in the industry. Founder Cami Tellez dropped out of college to pursue her dreams of redefining what it means to be sexy. “For too long, underwear has been about restricting us to a flat pink surface, but now we know that’s just one glint in the sea of self-expression,” she said. As of now, they only do underwear that is made with 85% recycled polyamide and all fabrics are Oeko-Tex certified. Plus, 1% of revenue is donated to Planned Parenthood.

Bare Necessities

Shop from 28A to 58C

Think of Bare Necessities as your favorite online lingerie department store. The site carries as many lingerie brands you can think of––like Chantelle, Calvin Klien and SPANX. Bare Necessities compiled a list of their Top 12 best-sellers to help you narrow down your perfect bra––one that fits both your needs and body type.

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