Rihanna Reveals First Look of Fenty Collection

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Was I the only one who completely lost it at the murmur that Rihanna was starting a clothing line? Once it was confirmed I checked my emergency stan account (reserved for Beyoncé, Rihanna, and makeup releases) to make sure funds were available. The ducks were in a row and I was ready. I mean this is Rihanna we are talking about. The woman who can wear anything and we live for it. Who also launched an insanely impressive makeup company that out does every influencer/celebrity makeup venture we have seen to date. So, I was READY for this launch. Now that it is here, I have some thoughts.

First off, let us start with Rihanna breaking even more barriers. Her namesake line is under luxury conglomerate LVMH (Louis Vuitton Moet Hennessey). Not only is this the first time in years LVMH has launched a new designer label but she is also the first woman and the first woman of color to do so under LVMH. The company has made an effort in recent years to be more inclusive, naming women as head designers at Dior and Givenchy, and naming Virgil Abloh as head men’s designer at Louis Vuitton. In the fashion world, this is huge. We have not seen a celebrity cross over this successfully in a long time.  

Now initially I began to wonder, “What styles is Rihanna going to put us in?” Remember when every celebrity in the early 2000’s had a clothing line? A moment I do not want to revisit. Denim and lots of it, which to me is no surprise, was a main theme throughout the debut collection. A posh utilitarian vibe is what I get from the line. All the puff sleeves, accentuated waistlines, and neutral tones are reoccurring themes here. At first look though, I am neither excited nor disappointed. It is not a bad collection by any means. However, it is also not an exciting nor groundbreaking collection either. As someone put it on Instagram, “I feel like this collection is a combo of all of Rihanna’s favorite outfits.” 

Along with clothing she adds shoes, sunglasses, and costume jewelry. Shoes only Rihanna would be able to teeter in so effortlessly. And the sunglasses, we have seen her wear so obviously and smugly out in public these last few months teasing us. But the one thing we all want to know: How much is looking like Rihanna going to run us? Prices range between $180 - $1,100. Which brings up the next question: Who is going to buy this? This is certainly not a line that is attainable by her core audience. And for those that can afford $700 for a bodysuit, are they going to Fenty to do so? Not the most expensive pricing I have seen but I would have to see the quality up close to determine if it is worth it. 

This much-anticipated line shows promise. I only expect better and better from Miss Fenty going forward. I myself, will sit this round out to let her designing skills marinate and develop a bit more. You however, can purchase her line at Fenty.com.

Here are some of my personal faves:

(click images to shop)

cover image via Page Six

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