This isn’t just a story about a celebrity. It’s about restraint, brand clarity, and understanding internet culture like it’s your second language. If you’re building a beauty brand, or any consumer brand in 2025, this breakdown of how Hailey Bieber scaled Rhode might be your new blueprint. Spoiler: It’s not about having the biggest line. It’s about having the right one.

Here, we’re going to look at the boosts that your skin can really benefit from, and how they can work alongside a thorough skincare routine to improve the results of the care you put in every day.