The Ultimate Skincare Feud; Selena Vs Hailey Let The Best Brand Win?
By Iris Stigell
It’s nothing new to see the names of Selena and Hailey scattered across our feeds, but will their latest feud result in a loss of sales?
After the marriage of Justin and Hailey back in 2018, there’s been a push and pull in die hard Selena fans making their opinions on the union known to just about everyone on the internet. From visa and financial security conspiracies, to old footage of Hailey acting as a die hard fan back in the day, fans will not quit their attempt in tearing the marriage apart.
The Eyebrows did it
With the recent scandal of Kylie and Hailey poking fun at Selena’s eyebrow fail, fans are being louder than ever, resulting in Hailey losing a total of 1 million followers on instagram. One begins to wonder whether this sudden loss of fans and likes will cause her new skincare brand, Rhode, to lose its appeal too?
Rhode vs. rare
Rhode made its launch back in June of 2022, not so long after Selena’s big launch of Rare beauty back in September of 2020. Although Selena’s is a makeup line, and Hailey’s a strictly skincare focused brand, the proximity of their launches has left fans questioning Hailey’s fear of living in the shadow of her husband’s old lover.
a rare beauty
Rare beauty is all about embracing your imperfections and using makeup as a source of pleasure, rather than a way of masking your natural beauty. Every drop has been a phenomenal hit so far, and with each new product, the brand is seeing exponential growth. Alongside Selena’s cult following globally, and her being the most followed person on Instagram, the star has managed to create a product that has really resonated with her audience. She has successfully identified the current age of ‘no makeup’ makeup and has pumped out her products accordingly.
on the rhode
In a similar light, Rhode is all about a new philosophy of skincare and the star’s personal journey to healthier skin, and her desire to share this in a collection of products she hopes can become staples in her audience’s daily skincare collections. And apparently the star is doing something very right, because the brand can’t seem to keep their products in stock, with a waitlist of over 100,000 people.
We are seeing the rise of clean, ‘no makeup’ aesthetics continuing to takeover the beauty market, with more and more celebrities making it their mission to be the next best thing, creating products with the intention to make their users feel more comfortable in their own skin, and no longer hide under a thick layer of products that don’t treat your skin the way it deserves to be treated.