The Next Big Thing: New Skincare Brands Taking Over The Beauty Industry

Looking to revamp your skincare routine? Dive into a new brand, and you just might find the mask, cream or oil of your dreams. We’ve rounded up eight skincare brands that should be on your radar. From natural ingredients to revitalizing acids and oils, these brands cater to a plethora of skincare needs. 

Phenic Skincare

Amethyst Crystal Roller, $30

A genuine crystal roller that will help your skin absorb every last drop of your skincare regime while promoting lymphatic drainage.

Jasmine Beauty Oil, $32

A face oil that will leave your cheeks like velvet.

Coconut Rose Dry Face Mask, $30

A face mask that promises to exfoliate, detox and soothe your skin after one application.

Each Phenic Skincare product is crafted with liquid gold—aka Mediterranean olive oil. The brand’s mission is to “introduce consumers to natural ingredients that heal and protect the skin,” which is good for both you and the planet. So what’s different about this natural brand compared to the others? The answer is their family recipes. They’ve been passed down through generations so you know you can trust these products.

The Ordinary

Niacinamide 10% + Zinc 1%, $10

A mix of acne-fighting vitamins and minerals sure to give you a crystal clear complexion.

AHA 30% + BHA 2% Peeling Solution, $7

An at home peel that’ll give your esthetician a run for their money.

“Buffet”

A serum that fights signs of aging and dryness.

If you haven’t heard of The Ordinary yet, you’re welcome. The brand focuses on “clinical formulations with integrity”—meaning there’s no unnecessary ingredients in its cleansers, oils and serums. An emphasis on strong ingredients, like Retinol and Lactic Acid, gives you glowing skin. And if you think it doesn’t get better, just look at their prices. The whole line is under $30 (some products are as little as $5). Skincare junkies around the globe are raving about their products so it’s time you hop on the bandwagon too.

Go-To Skincare

Very Useful Face Cream, $31

A lightweight face lotion that wards off aging.

Exfoliating Swipeys, $35

A tub of wipes that reveals glowing skin in just one swipe across the face.

Transformazing Sheet Mask, $7

A “transformazing” sheet mask that plumps your skin in just ten minutes.

We have a feeling this line will be your Go-to… ok we’re done with the puns. But in all seriousness, this line will leave your skin blissfully hydrated. Established by ex-beauty editor Zoë Foster Blake, Go-To Skincare promises you’ll have fun caring for your skin. Why fun you ask? Because we shouldn’t be intimidated by long lists of ingredients we can’t even pronounce! Each bottle is full of botanical ingredients and free of silicones and synthetics. You’ll be reaching for their masks and moisturizers and soon the whole range will become your go-to.

Sukin

Hydrating Mist Toner, $8

A hydrating mist made with chamomile and rosewater.

Hydrating Body Lotion - Lime & Coconut, $11

A body moisturizer full of citrus oils and natural fragrances.

Enriching Night Cream, Rosehip, $16

A cream perfect for your beauty sleep.

This vegan skincare brand is on a mission to change the planet—oh, and your skin. Sukin takes a “no bells and whistles” approach to skincare with their natural products, all while being carbon neutral. The company invests in projects that fight off carbon emissions to offset the carbon footprint of their production process. Each product is locally crafted in Melbourne, Australia with 98.8% naturally derived ingredients. Even Emma Watson has confessed her love for Sukin’s $9 toner!

Starface

Hydro Star Patches, $22

A tiny star packed with an acne fighting treatment.

Cyber Star Refill

A silver star with the same punch as the yellow.

Hydro Star Refill Acne Stickers, $18

A refill because nothing can stop your starry face.

Starface was founded on the principles of acne-positivity—they want you to feel cute in your spots (and stars). Small yellow stars made of hydrocolloid dressing attack whiteheads upon application. By placing the stickers on your breakout, you’re less likely to pick at your skin, resulting in quicker healing time than most other spot treatments. A product that is super cute and fights off bacteria? Sign us up!

Circumference

In-Depth Hydration Face Mask, $65

A mask that promotes smooth and supple skin.

Active Botanical Refining Toner, $60

A toner that preps skin with lavender and aloe juice for oils and creams.

Green Clay Detox Face Mask

A double-duty mask that unclogs pores and absorbs toxins.

Circumference prides itself on products that are safe, stable and balanced. Meaning, specific ingredients are paired together for a reason. The products are made with pure molecules and botanical extracts that are proven to improve the skin’s look and feel. In an effort to increase their sustainability, the brand only uses natural ingredients that aren’t already over-harvested. A circle of Circumference fans exists in the beauty industry so get in on it now!

No B.S.

Caffeine Eye Cream, $35

An eye cream designed like a latte for your under eyes.

Pure Hyaluronic Serum, $45

An oil-free serum that reduces fine lines.

Ultra-Hydrating Moisturizer w/ SPF 20, $40

A moisturizer with SPF 20 infused with green tea and coconut oil.

This brand won’t fake you out. No B.S. focuses on clean ingredients, minimal packaging and philanthropy. No. B.S. has banned the use of over 1,500 synthetic ingredients in their products, leaving the work to ingredients like jojoba oil, rose hip oil and shea butter. They’ve partnered with four charities so you know your dollar is going towards something worthwhile—great skin and great causes.

Verso Skincare

Dark Spot Fix, $150

A corrector that uses turmeric and Retinol 8 to fade dark spots.

Verso Anti Pollution, $50

An anti-pollution mist for city dwellers in need of rejuvenation.

Verso Lip Serum, $65

A serum for soft and plump lips.

This Swedish brand works closely with the University of Stockholm to craft high quality products with short ingredient lists. Simple creams and cleansers work to make incorporating a skincare routine in your life an absolute breeze. Retinol 8 helped launch the brand and they continue to experiment with the ingredient to make it accessible to people of all skin types. Even if you have sensitive skin, their retinol products won’t irritate your skin—so you guys should get in on it too.