The Beauty Brand Mergers And Acquisitions That Have Stolen Everyone's Hearts In 2023

In the beauty industry, mergers and acquisitions help brands grow and succeed. In 2023, indie BIPOC beauty brands rose unexpectedly, gaining attention from consumers and investors. These brands disrupted the market and achieved high valuations. This growth creates opportunities for established beauty conglomerates to partner with these brands and expand into new markets. This transformation signals a more inclusive and vibrant future for the industry.

January 2023

The beauty division of Proctor and Gamble acquired Mielle for an undisclosed sum.

Makeup by Mario received a $40 million USD minority growth investment from private investment firm Provenance and Silas Capital, a venture capital firm.

February 2023

Miley Cyrus invested in the self-tanning brand Dolce Glow.

Live Tinted raised $10 million USD in a round led by Monogram Capital Partners.

April 2023

L’Oréal announces plans to acquire Aesop.

Ceremonia expanded into 500 Sephora stores and raised $10 million USD in a series A investment round led by Sandbridge Capital.

Oprah Winfrey invests an undisclosed amount in Dr. Barbara Sturm’s skincare brand.

June 2023

Kering Beauté acquired Creed for an industry estimate of approximately $1.5 billion USD.

OurX raised a $2.5 million USD seed round led by Reign Ventures.

July 2023

Haircare brand Bread Beauty Supply raised a multimillion-dollar seed funding round led by Fearless Fund for an undisclosed amount.

August 2023

E.l.f. Beauty set to acquire Naturium for $355 million USD.