Products You Need To Master The Trending Wet Hair And Makeup Look

By Grace Coleman

Wet hair and makeup is the latest trend making a splash on red carpets. The look is trademarked by dewy skin, shimmering eyeshadow, and hair that looks like you just emerged from a waterfall. Gigi Hadid, Kendall Jenner, and Zendaya have all stepped out in super chic “wet” looks. It’s fashion forward, with models rocking the slicked-back style on the runway for brands like Balenciaga, Fendi, and Ambush. The wet look is also making the rounds on TikTok with tutorials that boast luminous skin and jaw-dropping waves. This beauty trend is effortlessly cool, suitable for most hair types, and ever-growing in popularity (Who doesn’t want to look like Megan Fox at The Met Gala?) Although it may seem daunting, achieving the wet hair and makeup style is easier than you think! It all comes down to using the right products. Here are some of our favorites to help you nail this fresh-out-of-the-ocean look. 

Hair

The Hair Oil By Crown Affair

Crown Affair’s hair oil boosts shine and adds hydration, which is essential for the wet look! It combines Tsubaki Seed and Meadowfoam Seed oil for ultimate frizz-fighting benefits. To use, apply 2-3 drops to your damp hair. Run your hands through your hair to ensure the oil is evenly distributed. This step will help to prep your waves for other products. 

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Ouai Detangling and Frizz Fighting Leave In Conditioner

OUAI’s leave-in conditioner protects against heat and is suitable for all hair types. It’s also another product guaranteed to keep your hair hydrated! This award-winning conditioner has a subtle floral scent with notes of italian lemon, violet, and bergamot. Apply a few pumps to moisturize before styling. 

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Moroccanoil Curl Control Mousse

For curly hair types, Moroccanoil’s lightweight styling mousse will keep your curls defined and shiny. Its argan oil-infused formula promises soft, smooth curls that will last the entire day. Instead of scrunching your hair, gently glide the product through with your fingers until your curls are evenly coated. 

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Shapeshifter Flexible Hairspray

After parting your hair down the middle or slicking it back, lock it in with Eva NYC’s flexible hair spray. This spray prevents tangles and makes next-day re-styling easy! The plant protein in its formula works to heal split ends and soften brittle hair. Its fragrance features plum top notes with florals, amber, and vanilla. 

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COLOR WOW Pop + Lock Frizz Control + Glossing Serum

Finish the look with Color Wow’s high-gloss hair serum. This ultra-light product seals split ends, protects against UV rays, and leaves your locks shining for the rest of the day. To use, apply a few drops to your hands and distribute throughout the hair, focusing on the lower lengths and ends. 

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Makeup

Peptide Glazing Fluid

Hailey Bieber was onto something when she developed this dewy Peptide Glazing Fluid. The gel serum plumps and moisturizes the skin. Its glazing effect is the can’t-miss first step in achieving the wet look! Ingredients like hyaluronic acid and marula oil lock in hydration, soften the skin barrier, and reduce fine lines. 

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Refy Gloss Highlighter

Add even more shine with REFY’s gloss highlighter. Its cream formula and glass-like finish will leave you looking glowier than ever. To use, apply a small amount to your finger and tap onto your cheekbones, cupid’s bow, under brow, and collarbones. 

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Anastasia Beverly Hills
Luminous Foundation

When attempting the wet look, it’s important to opt for a foundation that perfects the skin without being too mattifying. Anastasia Beverly Hills’ Luminous foundation brings out your skin’s natural radiance. This medium-coverage product feels lightweight, but it’s going to last you all day. 

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RMS Beauty Buriti Cream Bronzer

When possible, opt for cream products as opposed to powders for the wet look. This will leave your skin looking moisturized and seamlessly blended. This cream bronzer from RMS Beauty is the perfect sun-kissed shade with just the right amount of shimmer. 

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Chanel OMBRE PREMIÈRE Eyeshadow

Complete the look with this sparkling cream eye shadow! Chanel’s Ombre Premièr looks natural but elevated with a gorgeous satin finish. It comes in a range of neutral shades – Scintillance, Undertone, and Patine Bronze. All three would pair wonderfully with the wet look. 

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