Prada and Adidas Form Collaboration Taking Sportswear and Luxury Wear To New Heights

“A fusion of fashion and performance” is coming our way. Sportswear brand Adidas and luxury house Prada are officially building a partnership. The two brands are aiming to bring together Adidas’s sports background with Prada’s quality in luxury and leather goods. Not only is Adidas known for their shoes and activewear, but most people today, enjoy wearing the brand’s clothing as athleisure or just everyday clothing. In the realm of fashion, Adidas can be considered streetwear and activewear all at the same time. Prada, on the other hand has been expanding their brand image as well. Reinventing the brand to expand their “casual, sporty lifestyle”, Prada has come out with several styles of sneakers, which gives the brand a better opportunity on attracting new customers. With this collaboration, it can bolster both brand’s image.

via Highxtar

Adidas has been around for ages and it’s known for its collaborations with some of fashion’s biggest names such as Raf Simons and Rick Owens. These collaborations were always released in limited quantities and had the audience begging for more. On the other hand, the luxury house of Prada has been struggling for years because of its lack of lifestyle. They wanted to focus on handbags driving their sales and it was not up until the last couple of years, the brand decided to release their Cloudbust sneakers. If you ask me, Adidas is doing Prada a favor. After rumors of a collaboration, the brands finally announced their upcoming project. Having yet confirmed the products and price points, both brands have yet to release anything else but the photo on Instagram. But Adidas sneakers in the quality of Prada? Sign me up for pre-sale!

Cover image via The Star