Crushin' On the Brand: Talk Tarte-y To Me

Tarte founder Maureen Kelly didn't start out thinking she would turn into a Tarte makeup mogul. Oh no, this makeup mogul was once busy pursuing her PhD in psychology from Columbia University. Flash forward - one day she was experimenting with ingredients and happened to create the now iconic Tarte Cheek Stain in her NYC apartment! Her passion for Tarte was ignited and the rest is history.

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Tarte is known for their eco-chic makeup that won’t leave you with harsh chemicals on your skin. Beyond giving you feel good ingredients, Tarte has a partnership with the Sea Turtle Conservancy to keep our little sea turtle friends safe and happy. Tarte has launched the #KissandMakeup campaign that helps to combat cyberbullying. Kindness goes a long way and Tarte is a brand you can enjoy wearing and supporting! Here are 10 products that really seal the deal on your tarte obsession. You’ll be calling yourself a Tartelette in no time!

Limited-Edition Love, Trust & Fairy Dust Eye & Cheek Palette

We are freaking out over this new eye and cheek palette from Tarte. I mean...just look at it! The palette is filled with 11 shades including; wish (deep plum matte), wonder (deep plummy brown matte) and flower crown (metallic white champagne). This palette will put you in an ethereal, dreamy state of mind. Get that Flower Power, sister!

Limited-Edition Fairy Lights, Camera, Lashes™ 4-in-1 Mascara

Here is another fairy-inspired dream from Tarte’s newest must-haves. This magical 4-in-1 mascara will curl your lashes, separate your lashes, lengthen your lashes and will condition your lashes! This is the kind of mascara that will want you to leave all the others behind and claim this as your favorite of all-time. The mascara comes in a shimmery, “fairy-dusted” pink bottle. It’s so pretty and we are all about it.

Drench Lip Splash Lipstick in Wet Suit

Ok, so yeah, let’s just come to terms with the fact that fall is just around the corner. For the summer lovers, out there...we’re sorry. For the fall lovers...you’re about to be in your seasonal paradise. However, no matter what season you claim as your favorite, you’re going to need a lipstick that is ready for the seasonal shift. Enter Drench Lip Splash in Wet Suit. Pucker up buttercup and welcome fall with your cool new lipstick color that you’re friends are going to be asking about.

Clean Queen Vegan Deodorant

Did you know that Tarte made deodorant? Well, now you do. Clean Queen Vegan Deodorant is a green product, so you don’t have to worry about harmful chemicals irritating your skin. Instead this deodorant is powered by plant starches and aloe to soothe your skin. This product goes from cream to powder, so you don’t have to worry about those awkward deodorant stains on your clothing that we all dread. 

Shape Tape Hydrating Foundation

I mean, all you have to do is look at the before and after pictures to tell that this foundation is epic. With 25 shades to choose from, you’ll be able to find one that matches your skin tone pretty easily. This gel foundation promises to hydrate your skin while leaving the effect of a luminous finish. The foundation won’t crease or fade. All you will be left with is smooth skin and smaller pores!

Shape Tape Setting Powder

Everyone needs a good setting powder. If you haven’t found yours, yet then Tarte’s Shape Tape Setting Powder is an ideal one to make yours. This setting powder will blend with a wide range of skin tones. It goes on translucent while setting your look to keep it on point when you’re out with friends. This powder also blurs out fine lines and wrinkles so you can continue to look super cute in selfies...just elevated!

Frxxxtion Stick 3-in-1 Exfoliating Cleanser 

Ok, but how cute is this Frxxxtion Stick 3-in-1 Exfoliating Cleanser?! The product comes in this perfect pick me up purple tube, and will exfoliate like you’ve only imagined in your dreams. This vegan friendly exfoliating cleanser will reduce shine, purify pores and draw out surface oil. Oh, and it is totally travel friendly and perfect for the on-the-go girl.

Maneater Liquid Eyeliner

Oh, honey...she’s fierce! This liquid eyeliner is for when you are feeling your sexiest and sassiest when you’re out. This quick drying liquid eyeliner has lash-enhancing pigment that is super easy to apply, waterproof and will last 12 hours. You can go with a baby cat eye or full force roar with this Maneater Liquid Eyeliner. 

Amazonian Clay Waterproof Brow Pencil

We all know that to really complete a look - we have to get our brows right. The Amazonian Clay Waterproof Brow Pencil is here to help. This brow pencil glides on smoothly and won’t fade. Don’t you worry about dancing in the rain, your perfectly sculpted eyebrows aren't going anywhere with this product. Tarte made the liner thin, so that it will go on to create a natural look that slays.

Limited-Edition Hair Goals Dry Shampoo 

Some days we just don’t have time to do the blow dry for 20 minutes thing in the morning. If your hair is looking subpar in the A.M. then spray on some Limited-Edition Hair Goals Dry Shampoo. This dry shampoo will instantly lift oil and bring life back to your hair on those days where you just can’t. If you’re all about a blow out, this dry shampoo product will extend the life of your gorgeous hairdo.

 

 

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