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Trending: Why are Millennials so Obsessed with the 90s?

Trending: Why are Millennials so Obsessed with the 90s?

       Let’s go back to a time where girls wore crimped hair and boys loved those MC Hammer parachute pants! It was even a great time to discover shows like Double Dare and become mistaken for an Olsen twin! The 90’s was a defining time.  It showed that Generation X could move forward despite times of turmoil and represented a time of change. New generations, especially millennials see the 90’s as a trendsetting time, one that ignored all the rules and desperately sought to make a statement.

             Many millennials see the 90’s as a simpler time, one where we did not have to face a too much terrorism or hate. Even despite the LA riots in 1992, the 90’s was a decade that deemed to deliver a feisty punch. It brought about music festivals like Lollapalooza and Coachella, while also starting trendy companies such as Apple and Starbucks. The 90’s started the humble beginnings for all these franchises, but left us enthralled by making us want more and what else did the 90’s offer?  The rising popularity of Hip Hop. Grunge rock. Boy bands. Even Latino singers and bands! It also brought the popularity of the Clintons—He did inspire Rock the Vote! 

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      Reality TV was even born in the 90’s, so many of the newer reality shows of today were conceived on reality TV shows from the 90’s like “Real World”. It used to be creepy to film a person’s every move secretly but nowadays it’s become the norm. The Kardashians are doing it and shows like The Bachelor and Jersey Shore have made names for themselves doing the same. It is no wonder why so much money is being made by producing and filming these types of shows.

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As for technology, Steve Jobs made Apple a name brand. Nowadays, you can spot an iphone in everyone’s hands and there is interest in Apple music and Macs. Back in the 90s, younger people could not get enough of mp3 players and boomboxes. The mp3 players served as a way to release stress and make technology popular again.  While you don’t see many young folks walking around with a dated mp3 player, boomboxes and record players have both made huge comebacks, especially with the popularity of stores like Urban Outfitters, that focus on vintage living.

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Millennials maybe craved the 90’s for its nonstop fashion as well. There was plaid and flannel. There were unisex overalls and combat boots. Even camouflage. There was a special interest for girls and boys to wear torn or distressed jeans or shorts. The movie “Clueless” also started the long ankle sock trend, with girls wearing short minis and crop tops. The whole point of the 90’s was to be rebellious and free which can be seen in movies like “10 things I Hate About You” and “She’s All That.”

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    In the end, millennials really love the 90s.  To this day, it still has trendsetters utterly obsessed with it. They love wearing vintage 90’s fashion. They love using old record players.  They love fantasizing about 90s summer love. This generation is truly infatuated with 90’s vintage—a decade that savored every moment of youth, music, and fashion.

 

 

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